We take products, services and processes of modernity and turn them into better companions for human beings.
We design projects that are human in scale, courteous in interaction, infused with purpose, better for users and better for business.
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“We take products, services and processes of modernity and turn them into better companions to human beings”
Today’s world brings great transformations: complex technologies, massified societies, depersonalized relationships and other changes that often lose people along the way.
We understand Human Centered Design as a balsam against the frictions of modernity. We apply it to everything we create: from pixels to spaces, from services to narratives, from school cafeterias to museums, from banks to artisan associations.
“We understand Human Centered Design as a balsam against the frictions of modernity”
We have spent decades observing how people interact with technology, products, services and environments, and designing ways to improve their experiences.
This approach is not just for our customers. We have applied the same human-centered principles to found and invest in startups, to build the design school that we would have liked to attend, and to redesign our own company into something that gives us more freedom, instead of taking it away.
Taking from our own medicine we've ended up working on what we like, the way we like, and with the people like. We think that enjoyment shines through our work.
“We design projects that are human in scale, corteous in use, and pleasant to have around”
For 8 years we've been distilling a model for something that is neither a company, nor a cooperative, nor a tribe but has elements of all three.
We wanted to see what would happen if we made a team just with the people we like to work with, the people we cherish, the people whose work we admire.
Once we had that super team we got rid of everything else: the office, the boss, the admin, the legal structure, the contracts…
We might look like a design agency, but we are something much more flexible, lightweight and beautiful than that. We are an agreement, built on trust, respect and freedom, nothing else. With these ingredients we created the enterprise where we'd dreamed to work. It sounds crazy, but it's rock solid.
“We wanted to see what would happen if we made a team just with the people we wanted to work with, the people we cherish, the people whose work we admire.”