We take modern products, services and processes and transform them into better human companions.
We design projects that are human in scale, considered and considerate in function, and infused with purpose, that are better for users, and better for business.
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“We take modern products, services and processes and transform them into better human companions”
Modern day living has brought about great transformations in the way in which we live: complex technologies, overcrowding, fragmentation of relationships and other changes have left people feeling somewhat lost along the way.
We understand Human Centered Design to be a salve against the frictions of modern day life. We apply it to everything we create: from pixels to spaces, from services to narratives, from school cafeterias to museums, from banks to artisan associations.
“We understand Human Centered Design to be a salve against the frictions of modern day life”
We have spent decades designing ways to improve people's experiences through careful observation of how they interact with their environment, technology, products and services.
Our approach isn't something just reserved for our customers. We've applied the same human-centered principles to found and invest in startups, build the design school that we would have liked to attend ourselves, and redesign our own company; turning it into something that gives us more freedom, rather than taking it away.
With a dose of our own medicine, we've succeeded in being able to work on what we like, the way we like, and with who like. And we believe that the satisfaction that brings shines through clearly in our work.
“We design projects that are human in scale and that are pleasant to use and have around”
For 11 years we've been distilling a team model that is neither company, cooperative, nor tribe but blends elements of all three.
We wanted to see what would happen if we created a team solely with the people we enjoy working with, the people we value, the people whose work we admire.
Once this 'super team' was formed we got rid of everything else: the boss, the office, the rent, the admin, the legal structure, the contracts…
On the surface we might appear to be a design agency, but we are something much more flexible, lightweight and beautiful than that. We are an agreement, built on trust, respect and freedom; nothing else. With these ingredients we've created a company in which previously we could only have dreamed about working. It might sound utopian, but it works perfectly for us in practice.
“We wanted to see what would happen if we created a team solely with the people we enjoy working with, the people we value, the people whose work we admire.”